I had seen the Always #LikeAGirl ad online and in social media a few months ago, but for the first time (to my knowledge) it was given air time on television during the Super Bowl. I loved it–again.
It came following multiple moving and empowering commercials from Nissan (#withDad), Dove (#RealStrength), GoDaddy (Working), Toyota (My Bold Dad), NoMore.org, McDonalds (#PayWithLovin), and Coca-Cola (#MakeItHappy).
Based on the overall theme of the more talked about ads from the Super Bowl, this year brands wanted us to feel good about ourselves and to help make others feel good, too.
But then some dudes apparently sat on their junk crooked because they got all bent out of shape saying #LikeAGirl is sexist and they expected Always to create a #LikeABoy ad so they didn’t have to feel all butthurt. #LikeABoy was trending on Twitter literally within minutes of the Always commercial and there were people calling themselves “Meninists” as opposed to being Feminist–clearly we need to create a movement to empower men–poor, disenfranchised, victimized, demoralized men who’ve been subjugated by women since the beginning of time.
Oh, wait. No.
We need #LikeABoy because some guys had their feelings hurt. Because they felt like they were being discriminated against by not having their own hashtag in a commercial–even though there were several aired just before and after the #LikeAGirl ad that singled out and positively highlighted the male experience: Nissan’s #WithDad, GoDaddy’s Working, Dove’s Real Strength, Toyota’s My Bold Dad … but no. They were sad and wanted a hashtag too.
So, I’ve got a few:
To the douchebags who think that empowering girls somehow disenfranchises boys, I have this to say:
YOU are the reason we need campaigns to tell girls they are strong, smart, and powerful. YOU are the reason we need to change the dialogue about what it means to do things #LikeAGirl. YOU are the reason women have to fight to be treated as men’s equals. If you are somehow threatened by telling girls they can be and do anything they want, then YOU have a problem–and it’s a big one. Because with the kind of backward, archaic thinking that says girls shouldn’t be empowered, you’re going to be lapped by strong, smart, motivated girls who are proud to run, fight, throw, think, grow, and live #LikeAGirl.
To Always, I say “THANK YOU!!” for helping spotlight the strength and power of being a girl and for helping us look at the words we use and the messages tied to them. I am and will always be proud to walk, talk, work, and lay out a verbal smackdown #LikeAGirl.
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