So Abercrombie & Fitch’s CEO Mike Jeffries recently explained why A&F doesn’t carry XL or XXL in women’s sizes. The plain and simple explanation is that Mike Jeffries is a douchebag. A complete effing prick. A shallow, measly ass pimple. But that’s just me summarizing. His words are even worse.
A&F doesn’t want overweight girls / young women wearing their brand. They only want the “cool kids” to be seen sporting their cotton-blended, t-shirt shaped billboards. And overweight girls don’t fit that label–according to that asshat Jeffries.
He only wants “thin and beautiful people” shopping in his store. No fatties. He has said that his business was built around sex appeal. Apparently anything larger than a size 10 isn’t sexy.
(Um, maybe you should tell that to the dudes who hit on me in the grocery store, at the mall or in the gym … or maybe it would help stop any future attempts at gettin’ my digits if I blurt out “I’m a size 14, so that means I’m totally unattractive and not sexy. Get with the program, buddy!” Now, I’m not saying that I’m a hot thang who’s full of herself, I’m just saying that I still have guys give me the Joey-from-friends “how you doin’?!” look. Even at the not-worthy-of-stepping-foot-in-that-dickhead-Jefrries’-store size that I am, there’s something there, apparently.)
Also noteworthy, cool and beautiful does come in XL and XXL for guys because they’re just beefed up athletes who, of course, by definition of high school mean girls everywhere, are the coolest. So, please, any of you dudes who aren’t big and bulky for athletic reasons, I’m sure Asshat McJeffries would kindly ask you to step away from the A&F branded clothes. They weren’t meant for you. Sorry.
Newsflash for that POS CEO Jeffries–there’s more to beauty and being cool than size and appearance. As we parents and teachers try so hard to get our kids to see and understand that they shouldn’t define themselves or others based on exteriors, we have some bigshot moron out there perpetuating all that. I don’t want my kids basing someone’s worth or “coolness” on their size and I don’t want anyone doing the same to them. Just for the record, there are plenty of kids out there already feeling dejected and unhappy with themselves for a variety of reasons. We certainly don’t need some clothing retailer to make them feel even worse if they don’t fit the “cool and beautiful” standard set by some 61 year old flip flop wearing egotist who is skin deep at best.
I would love to be able to say that I won’t shop at Abercrombie & Fitch any more … but that would imply that I have shopped there in the past. Not the case. My son has never been interested in brands and my daughter has always been an individual style kind of girl. She wouldn’t be caught dead in A&F clothes because she wouldn’t want anyone to think of her as a cookie cutter girl … which in my opinion makes her pretty darn “cool,” contrary to Mike you-can-be-an-insensitive-jerk-who-kicks-puppies-and-pushes-old-ladies-down-in-the-street-but-as-long-as-you’re-thin-you’re-cool-and-beautiful-in-my-book Jeffries.
It would be easy for me to channel some of my outrage into slams on Jeffries’ plastic surgery riddled appearance or the likelihood that he wasn’t ever considered “cool” or “beautiful” in school so he’s doing his damnedest to look the part now. But I’m not going to go that route.
Instead, I will say that I won’t ever spend one second or dollar in that store headed by a lame, sad, sorry, shallow SOB. I will share this with everyone I know and hope that they do the same. Because in the retail business, money talks. And maybe, when enough people see A&F’s disgusting, superficial business model, our message and response to Mike Jeffries will be heard loud and clear: You are not cool or beautiful … and it has NOTHING to do with your size.